#NBA fans…. Use your team's hashtag to unlock their emoji! pic.twitter.com/FTzCjEQjS9
— NBA (@NBA) October 24, 2016
The NBA season opener is Tuesday night, and the logical thing to do to promote what many fans have been anticipating for months is to invoke the full use of social media. The league is calling is HashFlags, but we all know them as hashtags.
The cool thing about these tags is that when used properly, your favorite NBA team’s logo will appear in your tweet, Instagram post, etc. We know social media, especially Twitter, is a common source of entertainment that adds to the game experience. Smart move by the NBA to invoke something we all love to use anyway.