All Eyez on Me Exceeds Box Office Expectations Because Hollywood Has No Idea How to Track Black Audiences

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This a two-fold problem.

Hollywood for some reason still doesn’t believe movies made primarily by and for black people can do well and they assume that black people won’t support their own.

Once again they have been proven wrong by the success of the Tupac’s Biopic All Eyez on Me.

On what would’ve been Tupac Shakur’s 46th birthday, Lionsgate-Codeblack released the long-gestating biopic “All Eyez on Me” pulling an estimated $27.1 million in its debut weekend. Though only a third-place finish, it far surpassed analyst expectations of $17 million to $20 million, an unsurprising feat considering the industry’s historical inability to properly track films targeting black audiences.

A film that according to producer L.T. Hutton finally got made because of the massive success of 2015’s “Straight Outta Compton”

“All Eyez” is an audience favorite. Moviegoers (53% male; 62% 25 and older) gave the picture an A-minus CinemaScore.

Critics hated it, social media buzzed about it, but in the end most people who actually went and saw the movie enjoyed it.

In the end that is all that mattered.

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