NFL 101 All-Access at the LA Coliseum

LOS ANGELES, CA (June 29, 2011) – The LA Sports & Entertainment Commission (LASEC) is bringing football to Los Angeles. LASEC’s ninth annual NFL 101 All-Access event will feature former NFL MVP and Super Bowl winning quarterback, Kurt Warner, Cincinnati Bengals’ Head Coach, Marvin Lewis, and former Tennessee Titans’ Head Coach, Jeff Fisher. The star-studded event will be heldon Monday, July 18, 2011, from 5:00 p.m. – 9:30 p.m. at the Los Angeles Memorial Coliseum.

This year’s NFL 101 All-Access will include a wide array of activities including the NFL 101 Skills Challenge (catching passes from an NFL quarterback, throwing competition and field goal kicking challenge), an NFL equipment demonstration and locker room tour that includes official uniform displays for all 32 NFL teams. The San Diego Chargers, Oakland Raiders, San Francisco 49ers, and Arizona Cardinals will also be hosting interactive FanFest booths on the field for guests to get up close and personal with their favorite teams. After a cocktail reception and Wolfgang Puck catered dinner, guests will enjoy a preview of the upcoming season from current and former NFL players, coaches and executives.

Confirmed participants include: Kurt Warner, Analyst for the NFL Network and former NFL MVP and Super Bowl winning quarterback; Marvin Lewis, Head Coach of the Cincinnati Bengals; Jeff Fisher, former Head Coach of the Tennessee Titans; Michael Bidwill, President of the Arizona Cardinals; Jed York, Chief Executive Officer, San Francisco 49’ers; Amy Trask, Chief Executive of the Oakland Raiders; Peter King, Senior Writer for Sports Illustrated, reporter for NBC’s “Football Night in America” and Host, Sirius NFL Radio; Andrea Kremer, reporter for NBC Sports, correspondent for HBO’s “Real Sports” and event emcee; Mike Pereira, former NFL Vice President of Officiating, and current NFL Rules Analyst for Fox; and Gordon Batty, Equipment Manager for the Green Bay Packers.

Sponsors and ticket buyers include men and women in the business, entertainment and sports industries, along with the media. Several levels of participation are available and individual tickets are on sale for $500 each. Please visit www.lasec.netfor more information on the event and purchasing tickets.

Confirmed sponsors to date include AEG, American Airlines, Classic Party Rentals, Covington Capital Management, DIRECTV, Enterprise Rent-A-Car, Entrepreneurs’ Organization, Farmer John, First American Title Insurance Company, Herbalife, IDS Real Estate Group, Integrated Transportation Services, Inc., LA INC. The Los Angeles Convention and Visitors Bureau, Longo Toyota-Scion-Lexus, Majestic Realty Co., MillerCoors, Montage Beverly Hills, Pacific Palms Resort, Pillsbury Winthrop Shaw Pittman LLP, Sidley Austin LLP, Sport Chalet, Sprint, State Farm, Wells Fargo, Wolfgang Puck Catering, and Young’s Market Company.

LASEC is the official organization for the City of Los Angeles to seek, host, promote, and retain major sporting entertainment events that positively impact the local economy by attracting visitors to the city, giving them a reason to stay longer and return more frequently. Bringing a Super Bowl to Los Angeles is a top priority for LASEC and NFL 101 All-Access helps keep this goal alive with sponsors and future ticket buyers. LASEC is a private, nonprofit organization and an affiliate of LA INC. The Los Angeles Convention and Visitors Bureau.

For event and/or ticket information, please contact:
Aubrey Walton
LA Sports & Entertainment Commission
(213) 236-2347
[email protected]

For press information, please contact:
Mike Semanoff
Office (310) 426-9900
[email protected]

Robert Littal

Editor in Chief and Founder of BlackSportsOnline