Johnny Manziel is racking up endorsement deals and he landed a big one on Friday. According to Darren Rovell, Manziel has partnered with Snickers.
Endorsements keep coming for Johnny Manziel, the new face of @SNICKERS http://t.co/pL3HvhtQGD
— darren rovell (@darrenrovell) July 18, 2014
A spokesman for Mars Chocolate North America, which owns the brand, confirmed the signing, saying the company has tapped Manziel to appear in its “You’re Not You When You’re Hungry” campaign.
A national TV commercial will be unveiled closer to the NFL season.
The Snickers brand, which has been an NFL sponsor 2002, is the most popular candy bar brand in the world, with more than $3.5 billion in annual global sales.