Only in America can you get arrested for shoplifting and get an endorsement deal out of it some three days later.
According to Adam Schefter, Dallas Cowboys running back Joseph Randle has partnered with L.A. based underwear and apparel company MeUndies.
MeUndies — a Los Angeles based lifestyle brand that is transforming how people perceive and purchase their underwear — is now partnering with Randle, according to MeUndies head of marketing and business development, Dan King.
MeUndies will pay Randle enough to help defray the cost of the $29,500 fine the Cowboys imposed on him after he was caught shoplifting last week while also supplying him with enough product that the Cowboys running back will have all the underwear he needs for a long time.
In his partnership with MeUndies, Randle will also be donating underwear and basic apparel to children in need and making multiple appearances at Dallas-area schools and charities to speak to students about learning from their mistakes.
“Joseph felt the need to turn a negative situation into a positive and teamed up with MeUndies to give back to his community and help families in need,” King said this weekend.
“As a young company, MeUndies is faced with difficult challenges all the time. It’s up to us to turn a negative situation into a positive one, almost on a daily basis. How you learn from your mistakes fast is how you find success in our business and those lessons are applicable in all walks of life.”
Randle believes partnering with MeUndies allows him the opportunity give back.
“There is no excuse for my mistake last week, and I take full responsibility for my actions,” Randle said. “I let down my coaches, teammates, and family. My agent and I have spent a lot of time looking for ways I can turn my situation into a learning experience for young people.
“Partnering with MeUndies allows me the opportunity to give back to others less fortunate than myself, and spread a positive message of not making the same mistake twice.”