LeBron just nabbed another endorsement deal. According to Complex the 4x MVP is now Kia’s new luxury brand ambassador.
According to ESPN’s Darren Rovell, the deal does not require that he exclusively drives the car but he will be showing up to games in the 420hp, rear-wheel-drive sedan.
This is a good look for Kia who is trying to revitalize their image. Still comical to think of James driving one since he owns $100,000 cars but money talks. If you look closely you’ll see the car LeBron has been driving in his new McDonald’s commercials is a Kia.