Wrestling loves it’s grand entrances and Wrestlemania is usually a time for an epic notch above that rarely disappoint. Triple H’s entrance at Wrestlemania this year will be tied to the new Terminator: Genisys film after a new deal between WWE and Viacom’s Paramount.
Via Variety,
In the first marketing pact made under the new arrangement, Viacom’s Paramount has signed up with NBCU and WWE to promote its new “Terminator: Genisys” film, starring Arnold Schwarzenegger, starting in the WWE’s annual “Wrestlemania” event in March and on NBCU and in WWE properties through the movie’s July release. In “Wrestlemania,” wrestler Triple H (actually Paul Levesque, WWE’s executive vice president of talent), will make a grand entrance using imagery from the movie, and video outtakes from “Wrestlemania” will be released digitally and socially in service of promoting the release, said Wilson.
“They get ad units, and they get integration in ‘Raw’ and ‘SmackDown,’ pulsing it from now until the film release,” she said. “I don’t think we would have gotten a deal like this done without this new collaboration, this new strategy.”
I have heard people lamenting this new partnership. I can imagine by the time July comes around, wrestling fans will be sick and tired of seeing Terminator: Genisys shoved down our eye sockets, but that’s with all advertising. Meanwhile, let’s just enjoy a creative entrance tied to an iconic film franchise for one night at Wrestlemania.