State Farm is launching “The Hoopers,” a new campaign that will run throughout the 2015-16 NBA season, which demonstrates the value of receiving help from a State Farm agent during every stage of life. The campaign brings together an array of notable NBA stars, including Chris Paul, as well as DeAndre Jordan, Kevin Love, Kevin Garnett, and Damian Lillard.
The Hoopers” casts the five players as a typical family—complete with Dad, Mom, teenage Son, Grampa, and Baby—bringing to life the many ways the fictional Hoopers family receives assistance from their neighbor, a State Farm agent.
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