The casual fan that wasn’t as familiar with Canelo Alvarez and Gennady Golovkin before now knows all about them and why their “real” fight is a big deal. Not to mention it’s been sold out for quite some time and everyone, including the fighters on the card at the Mayweather vs. McGregor keep talking about it.
That’s enticing enough to plop down a few more dollars for a PPV especially since it costs less than the other event. That’s money that can spent on wings and libations.
PS. If you liked both events or one event, I’m not judging you. If you don’t like either, then I’m definitely judging you.