Things backfired when Jesse Williams created memes linking his new film about Emmett Till and his mother with Nike’s new campaign with Colin Kaepernick. It got bad enough that Jesse had to take down the pictures per TMZ.
Jesse is making a film about Emmett Till’s mother, Mamie Till. The film focuses on the social injustice she faced fighting for her son who was murdered for whistling at a white woman. The pics stem from a positive notion but this is a whole entire different issue and the two don’t correlate to that extent. People took offense to that and he dropped the ball according to the people. In each photo it says, Believe In Something. Even If It Means Sacrificing Everything.
He has since removed the pictures but the message was seen by thousands. He will have to explain himself when the time comes. Jesse has been recognized as a modern day civil rights hero and was even given the Humanitarian Award by BET two years ago. He also delivered a speech after getting that award.