The timing could not have been any worse for Nike.
Zion’s shoe fell apart in the opening minute of Duke-North Carolina. A game so prominent that ticket prices approached Super Bowl level insanity, it was also a match-up circled on the calendar by everyone including the President. To put it bluntly, it’s PR nightmare for Nike.
The full ramifications have yet to play out, most notably will Zion suit up again this season for Duke, in the meantime Nike is feeling the fallout today in the stock market as shares have taken a dip. It remains to be seen how long the backlash toward the swoosh will continue
Flip the page for video and the fallout from Zion’s shoe exploding.