Nike is fighting brand war against Kawhi Leonard.
This story is an interesting one, as it focuses on Kawhi fighting against Nike and the logo used for his brand.
Kawhi claims that Nike sent him a cease and desist, meaning Nike sent Kawhi some precious papers to disallow Kawhi from using the infamous Claw logo.
In a lawsuit Kawhi filed around a month ago, Kawhi says the logo that HE drew, was submitted for copyright by Nike without his consent.
The thing is, Kawhi allowed Nike to use the logo when he was still under contract with them.
The problem for Kawhi? He says he permitted Nike to use the logo after he signed a contract with the shoe giant in 2011 … but they filed for a copyright of the logo “without Leonard’s knowledge or consent.”
Now, Leonard is suing … saying they had no right to do that — adding that when he initially gave permission to use the symbol, it was to “mutually benefit” both parties.
But now Nike is firing back, saying the logo they put on their merchandise is vastly different from the one Kawhi hand drew while he was at San Diego St.
Even saying that Kawhi said that Nike should be the sole owner of the logo itself.
In their suit, Nike says Kawhi even acknowledged publicly that Nike should be given “all the credit” for the design for turning a “rough draft” into a professional logo.