Le Batard left ESPN and is cashing out.
His show will be free to everyone who wants to listen and he will a lot of money in his pocket.
Here are the details of the deal via Miami Herald.
Starting in June or by early July, DraftKings, the daily fantasy sports and sports betting operator, will distribute the Le Batard Show on any and all platforms including radio, television, podcast and social media. It is believed DraftKings is spending about $50 million in a three-year deal.
Sirius XM was a tempting offer because of Le Batard’s oft-stated love of live radio, but he did not want a situation that would have put his listeners behind a paywall or force them to subscribe to listen.
“We didn’t want to do that to our listeners,” Le Batard told the Miami Herald. “The thing that I chose was freedom. Every time I’ve negotiated anywhere was for freedom, not money.”
“This allows Meadowlark to be profitable from the start, and have total freedom to do what we want,” he said. “We can go forward and appear everywhere. We can make partnerships anywhere we want. We don’t have any corporate overlord. Our partner is our sponsor and what they are sponsoring is our freedom.
Freedom is a beautiful thing.
Expect to see the show soon on a lot of streaming sites as well as YouTube.
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