A Portland man named Rupert Crosse has been busted for allegedly stealing a U-Haul truck containing 1,100 pairs of Adidas Yeezy sneakers worth over $250,000.
The Portland Police Bureau’s North Precinct posted a photo of the U-Haul truck containing 1,110 pairs of Yeezy sneakers on Twitter with the caption:
Last night, a Uhaul containing 1100 pairs of new Adidas “Yeezy” shoes was stolen. Dayshift officers located the uhaul, arrested 26 YO Rupert Crosse, and recovered the shoes which are estimated to be worth over $250,000. Great work North Dayshift! Case 22-74652.
26-year-old Rupert Crosse has been charged with aggravated theft and possession of a stolen vehicle.
I will be honest, I think all the Yeezys are ugly, but many people love them.
Adidas Yeezy is a fashion collaboration between German sportswear company Adidas and American designer, rapper, entrepreneur and personality Kanye West. The collaboration has become notable for its high-end limited edition colorways and general releases offered by the Yeezy Boost sneakers lineup. The collaboration has also produced shirts, jackets, track pants, socks, slides, women’s shoes and slippers. The first shoe model (“Boost 750”) was released in February 2015.
In 2013, after the release of the “Red October” Air Yeezy 2s, Kanye West officially left Nike. Although West described this break as “heartbreaking”, he claimed that Nike would not pay him royalties for his shoe designs, instead offering to pay some of the proceeds to a charity of West’s choice. This ultimately led West to reach out to Adidas. Adidas agreed to give him royalties, and West described the CEO of Adidas as “someone who allowed [him] to build something”. Under the partnership with Adidas, West retains 100% ownership of his brand while having full creative control over the products released.
In February 2015, a year and three months after the confirmation of the Adidas and Kanye West collaboration, the collaboration officially debuted. “Yeezy Season 1” was highly anticipated and celebrities such as Rihanna, Diddy, and West’s wife Kim Kardashian were at the showing. “Yeezy Season 2” and “Yeezy Season 3” also saw notable amounts of success upon their releases.
In June 2016, West and Adidas announced an extension of the deal and the launch of a new Yeezy category.
By 2019, sales for Yeezy’s Adidas sneakers generated $1.3 billion in annual revenue.
In 2020, sales for the sneakers reached nearly $1.7 billion in annual revenue, netting Yeezy $191 million in royalties.
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