NFL Sunday Ticket is up for grabs and everyone is wondering who will get the rights to the NFL’s every game package.
Amazon and Disney, two of the biggest companies in the world are in the running which would make a lot of sense but apparently, Apple might be the leader to win the bid for Sunday ticket according to Dylan Byers of Puck News and it’s going to cost them a lot.
“As I learned at Sun Valley, and in subsequent conversations this week with sources close to the talks, the deal will likely come in significantly higher than $2 billion a year—some sources with inight into the talks believe it could come in close to $3 billion. This has effectively removed the cautious, ever-disciplined Disney from consideration, since its own bid came in under $2 billion. (Disney declined to comment.) Existing media partners, like Fox, Comcast and CBS, are also not in contention, I’m told. The race for the Ticket has therefore come down to Apple and Amazon, and while nothing has been signed or agreed to, I have been given ample reason to believe that Apple is the most likely winner of the sweepstakes—and not merely because I was told that Apple’s Tim Cook and Eddy Cue met with Goodell in Sun Valley.”
That’s an insane price to pay but I’m sure they will see the benefits because the NFL is king in America and that isn’t changing anytime soon.
I wonder if this is going to put DirecTV out of business? They are owned by AT&T and they have transitioned from the traditional dish to more of a streaming-style service.
The only people who really have DirecTV these days are people who want the Sunday Ticket and live in places where they can’t get cable.
Having it on a streaming service will allow many more people to have it even though it likely will still cost you $100s of dollars.
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