As everyone knows, Deion Sanders has left Jackson St. to be the new head coach at Colorado.
The impact of his decision has already been felt on campus as there has been a lot of excitement surrounding the football team for the first time in a while, but also because of the talent, he’s going to be able to bring in.
Even more than that, Coach Prime’s arrival isn’t just going to help Colorado, but it’s going to help the whole Pac-12 conference, according to commissioner George Kliavkoff via The Athletic.
When talking about Coach Prime’s arrival Kliackoff, who is working on a new media rights deal for the conference, says
The hiring of Deion Sanders as Colorado’s head coach already was the talk of college football, but the commissioner of Colorado’s conference ratcheted up the hype even more Wednesday when he implied that Sanders coming to Colorado should make the Pac-12’s media rights more valuable.
The Pac-12 as been negotiating a new media rights deal for months. One major holdup has been the board of regents of the University of California system debating whether it will allow UCLA to leave the Pac-12 for the Big Ten. But Kliavkoff said Wednesday that wasn’t the only factor delaying the deal. He also wanted to wait until Sanders officially entered the league. Sanders, who led Jackson State to a second consecutive SWAC title this season, officially accepted the Colorado job Saturday.
“We knew some other information was coming, including the announcement of Coach Prime,” Kliavkoff said Wednesday after an on-stage interview at the Sports Business Journal Intercollegiate Athletics Forum. “And why would we do a media deal before that?”
Asked if the identity of one coach could move the needle that much, Kliavkoff didn’t hesitate. “He absolutely adds value,” Kliavkoff said.
This is a big deal for everyone and will help the conference even more.
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