You are definitely not hoping to enjoy summer with no displays from the Kardashians, especially Kim Kardashian, leveraging the trend, I know you are not.
Kim has been under lots of pressure after her ex-husband Kanye West and his new wife Bianca Cencori hinted at venturing into shapewear outfits, and with Kanye being Kim’s SKIMS ghost designer, Kim feared Kanye venturing into the same business threatened her business, she is taking her marketing tactics a notch higher. Kim revealed the latest summer wear addition to her collections, ‘Leather bikini wear’, and the photo shoot for the design was as dramatic as usual.
According to the Daily Mail;
She is known for pushing boundaries when it comes to daring fashion photoshoots.
And Kim Kardashian has certainly turned things up a notch with her latest SKIMS campaign which featured her oiled up bikini body being touched up by buff male models.
The 42-year-old mogul – who recently revealed her true feelings about ex-husband Kanye West around their children – took to her Instagram on Monday to share some racy snaps from the shapewear brand’s upcoming faux leather and scuba swim collection.
Kim sizzled in a tiny black faux leather bikini as she laid across the back of a hunky male model.
She teamed stylish swimwear with matching shiny knee high booties and matching clinging gloves which reached her biceps.
The collection drops on Tuesday at 9PM PST/12PM EST.
In another one of the avant-garde snaps, Kim could be seen rocking a string bikini in the same faux leather while laid out on the floor and two models standing over her.
In her Instagram Story the star boasted that the upcoming collection features ‘our boldest swim ever for your best summer moments.’
This comes just a week after she opened up about her SKIMS success and reveled that she started thinking about shapewear in her teens.
The siren told Time magazine that she used to buy shapewear and dye it with coffee or tea to match her skin tone because the colors that were out there did not look like her olive coloring.
The next step was to make shapewear for all women and thus SKIMS was born.
Time launched one of their Most Influential Business covers featuring Kim for SKIMS on Tuesday. The issue hits newsstands this Friday.
Kim admitted that when fame first came knocking on her door almost 20 years ago she was not sure what to do.
‘At the beginning, when I didn’t really understand where my career was going because I was just kind of winging it, I would do licensing deals with a lot of different companies that would contradict themselves, like a cupcake brand with a weight-loss pill at the same time,’ she said.
Kanye’s venturing into shapewear does threaten Kim’s SKIM wear because she gained most of her customers from Kanye’s influence, and with Kanye doing the same thing with her skills and his architectural design wife’s skills, Kim is sure to lose if not all, then most of her market. Hence her desperation.
Flip to the next page for Kim Kardashian’s latest thirst trap photos skin-on-skin with male models to promote SKIMS’ new range…