Former NBA All-Star Shaquille O’Neal, who recently assumed the role of President for Reebok’s basketball division, wasted no time in making his first athlete signing. Just days into his new position, O’Neal announced the partnership with rising star Angel Reese, citing her significant impact on the game as the deciding factor.
Shaquille O’Neal, Reebok’s New President, Selects Angel Reese for Her Influential Impact
Reebok, known for its longstanding relationship with Shaq since signing him as a rookie in 1992, has a history of recognizing talent early on. Their collaboration with O’Neal resulted in the release of the iconic “Shaq Attaq,” the brand’s inaugural signature shoe. Now, with O’Neal at the helm, Reebok continues its legacy of spotting potential and nurturing emerging talent.
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Angel Reese, a standout player from LSU, has been making waves in the basketball world, catching the attention of both fans and industry insiders alike. Recognizing her immense talent and potential,O’Neal wasted no time in securing her as Reebok’s newest athlete. Taking to Instagram, O’Neal congratulated Reese on the partnership and acknowledged her as the player currently making the biggest impact on the game.
This landmark signing also marks Reebok’s first endeavor into the world of Name, Image, and Likeness (NIL) deals. Reese, now a Reebok ambassador, has signed a multi-year agreement that includes a personalized collection of products curated by her and aptly named “Angel’s Picks.” This collaboration represents an opportunity for both Reese and Reebok to inspire individuals to explore and express themselves unapologetically, while simultaneously demonstrating how to look and feel good doing it.
Expressing her enthusiasm for the partnership, Reese remarked, “Together, we have a great opportunity to do things differently, to inspire people to explore and express themselves unapologetically and to show them how to look and feel good while doing it.” It is evident that Reese’s values align with Reebok’s mission, making her an ideal choice for this groundbreaking collaboration.
With Shaquille O’Neal’s keen eye for talent and Reebok’s commitment to fostering emerging stars, the signing of Angel Reese marks a significant moment for both the brand and the athlete. As the new President of Reebok’s basketball division, O’Neal is poised to bring fresh perspectives and drive innovation within the company. Meanwhile, Reese’s partnership with Reebok propels her career to new heights and positions her as a trailblazer in the world of basketball.
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O’Neal has set the tone for his tenure as Reebok’s President, demonstrating his commitment to identifying and supporting athletes who are making a notable impact. As the basketball world awaits further developments under O’Neal’s leadership, all eyes will be on Angel Reese as she continues to leave her mark on the game while proudly representing Reebok.