NBA has joined forces with New Emerging World of Journalism (NEWJ), a rapidly growing media-tech company in India. This groundbreaking collaboration aims to create localized short-form digital NBA content, catering to the passionate fans across the country. The partnership between these two entities will undoubtedly revolutionize the way basketball content is produced and distributed in India.
NEWJ Secures Collaboration with NBA: Set to Produce and Distribute Dynamic Short-Form Basketball Content
Under this multiyear collaboration, NEWJ will take charge of producing and distributing a diverse range of short-form NBA content. Fans can expect to enjoy captivating game highlights, original programming, behind-the-scenes footage, and lifestyle stories. This content will be made available on various social media platforms, namely Facebook, Instagram, Snapchat, X, and YouTube.
An impressive aspect of this collaboration is that the content will be accessible in 13 different languages, including Assamese, Bengali, English, Gujarati, Hindi, Kannada, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu, and Malayalam. By incorporating regional languages, the NBA aims to bring the league closer to its pan-Indian fanbase, ensuring that no fan is left behind.
The content will be available in 13 languages – Assamese, Bengali, English, Gujarati, Hindi, Kannada, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu and Malayalam.
— Ekalavyas (Basketball_India) (@EkBballIndia) November 16, 2023
Sunny Malik, NBA India Business Head of Global Partnerships and Media, expressed his enthusiasm for the collaboration, stating, “Coming off our most-watched season ever in India, there is incredible demand for localized NBA content from fans across the country.” Malik recognizes the significant role of digital platforms in content consumption and is excited to work with NEWJ to deliver engaging stories and lifestyle content to the passionate Indian fanbase. By providing content in their preferred languages and on their most-used devices, the NBA aims to strengthen the connection between fans and the sport they love.
Kunal Chaudhary, co-founder and COO of NEWJ, shared his excitement about the collaboration, saying, “There’s never been a more exciting time to work with the NBA in India.” Chaudhary emphasized the commitment to adding value for their audience and the numerous opportunities presented by this collaboration.
Leveraging the NBA’s extensive content network, NEWJ aims to tell meaningful stories with authenticity and passion. By doing so, they not only elevate the visibility of the NBA but also cultivate a deeper connection between fans and the sport throughout the country.
To add to the excitement, the 2023-24 NBA season is currently airing live in India on Sports18-1, Sports18 Khel, JioCinema, and the NBA League Pass. The NBA League Pass is the league’s premium live game subscription service, accessible through the NBA App. With live coverage and exclusive access to games, fans can immerse themselves in the thrilling world of NBA basketball.