LeBron James, the renowned basketball player, ventured into the world of tequila a few years ago by becoming a financial backer for Lobos 1707. This ultra-premium agave spirit brand, backed by James and launched in the US in 2020, is now making waves with the re-release of its limited-edition añejo expression.
In 2020, James made a strategic investment in Lobos 1707 as part of the Main Street Advisors’ (MSA) group. This move marked his foray into the tequila industry, demonstrating not only his prowess on the basketball court but also his keen business acumen. The brand has gained prominence for its high-quality agave spirits, with the limited-edition añejo release being a testament to its commitment to excellence.
Fans and enthusiasts looking to experience Lobos 1707 Tequila & Mezcal can now find it at Selfridges department stores, adding to the brand’s accessibility and reach. However, with only approximately 9,000 bottles available for this re-release, those interested should act swiftly to secure a taste of this exclusive offering.
LeBron James and Lobos 1707
The collaboration between LeBron James and Lobos 1707 highlights the intersection of sports and entrepreneurship. James, known for his success on the basketball court, has diversified his portfolio by aligning himself with a premium tequila brand. This move not only reflects the growing trend of celebrities entering the spirits industry but also underscores the significance of partnerships in shaping successful ventures.
As Lobos 1707 continues to expand its presence, the limited availability of the añejo expression adds an element of exclusivity for consumers. The brand’s presence in Selfridges department stores further enhances its accessibility, allowing more people to experience the unique and refined flavors of Lobos 1707 Tequila & Mezcal.
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LeBron James’s involvement with Lobos 1707 as a financial backer showcases his entrepreneurial spirit beyond the basketball court. The re-release of the limited-edition añejo expression and its availability at Selfridges present an exciting opportunity for enthusiasts to savor the result of this successful collaboration between sports and spirits.