LeBron James, known for his pursuit of excellence both on and off the basketball court, continues to make waves in the business world. His prized tequila brand, Lobos 1707, has recently made its highly anticipated debut in the United Kingdom. The brand, founded by Diego Osorio in 2020, has rapidly gained recognition and acclaim, culminating in its Best Reposado Tequila award at the 2022 San Francisco World Spirits Competition.
LeBron James’ Award-Winning Lobos 1707 Tequila & Mezcal Now Available in the UK
The arrival of Lobos 1707 in the UK marks a significant milestone for the brand’s European expansion. Diego Osorio, the Chief Creative Officer and founder of Lobos 1707, expressed his excitement about introducing the brand to UK consumers. “I am thrilled to announce that Lobos 1707 & Mezcal is now available in Selfridges and welcome the UK to our wolf pack,” Osorio said. He encourages everyone to visit Selfridges and indulge in their best-in-class tequila.
Making waves across the world, @Lobos1707 Tequila & Mezcal has landed in the UK! Pick up a bottle exclusively from @Selfridges to experience best-in-class tequila. 🍾 #Lobos1707 #Tequila #Mezcal https://t.co/mXSrUNc1tA
— roastbrief (@roastbrief) December 11, 2023
Lobos 1707 can be exclusively found at Selfridges, both in their physical stores located in London, Birmingham, Manchester Exchange Square, and Manchester Trafford, as well as on their website, selfridges.com. Customers have the option to purchase the tequila through delivery or store collection. The price range for a bottle of Lobos 1707 varies from £64.99 to £180, catering to a wide range of preferences and budgets.
James, an avid investor in the brand, expressed his excitement about bringing Lobos 1707 to a global market. “It’s exciting to see our Pack continue to grow as we expand our footprint around the world,” James shared. He, along with his Los Angeles Lakers teammate Anthony Davis, Golden State Warriors star Draymond Green, and close friend Maverick Carter, are all proud investors in the brand.
The availability of Lobos 1707 in the UK follows its successful launch in Dubai earlier this year. The brand’s commitment to crafting exceptional tequila has resonated with consumers worldwide, solidifying its status as an award-winning product.
For those in the UK who appreciate the finer things in life, Lobos 1707 offers an opportunity to savor a world-class tequila experience. As customers raise their glasses, they can enjoy the culmination of passion, craftsmanship, and the vision of LeBron James and Diego Osorio. Lobos 1707’s arrival in the UK is a testament to the brand’s commitment to delivering exceptional quality and a taste that is truly second to none.
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Whether enjoyed neat, on the rocks, or in a craft cocktail, Lobos 1707 promises to captivate the palates of tequila enthusiasts across the UK. With its exclusive availability at Selfridges, consumers can now embark on a sensory journey and experience the undeniable allure of Lobos 1707 Tequila & Mezcal.