Shaquille O’Neal, the legendary NBA player and TNT studio analyst, is making a grand entrance into the podcasting scene with the launch of The Big Podcast Network. In collaboration with Playmaker HQ, a sports entertainment company, O’Neal aims to establish an incubator for athletes and other content creators to delve into the realms of sports, business, and entertainment through podcasting. Adding to the excitement, Shaq’s own production company, Jersey Legends Productions, will oversee the podcast production within the network.
Shaquille O’Neal Launches Podcast
The inaugural show on The Big Podcast Network will be a revamped edition of Shaq’s previous podcast, aptly named The Big Podcast. While the previous iteration was produced and distributed by WBD Sports, the new version will witness a collaboration between O’Neal, fellow TNT Inside the NBA host Adam Lefkoe, and Playmaker HQ producer Shaine Freeman.
Fans can catch the latest episodes throughout the NBA season on various platforms, including The Big Podcast Network’s YouTube channel, WBD’s Bleacher Report, Max, and all major audio podcast platforms.
Shaquille O'Neal Launching Podcast Network, Reboots His 'Big' Show https://t.co/Juce7WhI94
— The Hollywood Reporter (@THR) December 21, 2023
Expressing his enthusiasm, O’Neal stated, “I’m excited to work with Playmaker, a creative partner with a unique production and distribution process, to create my own podcast network.” The Big Podcast Network aims to amplify fresh and diverse voices, extending conversations beyond sports to encompass music, fashion, and entertainment.
Playmaker, the driving force behind this innovative platform, offers participating athletes and creators access to its management, production, distribution, and monetization expertise. Additionally, they will benefit from Shaq’s creative input, promotional efforts, and extensive network of resources. This collaboration represents a perfect alignment of visions, as both parties strive to create a fun, creative, and authentic experience while building a comprehensive platform to empower other athletes in developing successful content platforms.
The popularity of athlete-led podcasts is on the rise, with notable examples like Jason and Travis Kelce’s New Heights podcast gaining traction. Companies such as WBD Sports’ Bleacher Report are also eager to tap into this growing trend. Even former athletes have found success in the podcasting realm, as exemplified by former NFL kicker Pat McAfee, who secured a reported $85 million deal with ESPN earlier this year.
The agreement between The Big Podcast Network and Playmaker HQ was brokered by Silver Tribe Media. With Shaq’s immense popularity and Playmaker’s expertise, this collaboration has the potential to become a driving force in fostering athlete entrepreneurship success stories within the podcasting landscape.
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As Shaquille O’Neal takes his first steps into the podcasting realm, fans eagerly await the launch of The Big Podcast Network. This new platform promises to deliver engaging content, highlight diverse voices, and revolutionize the intersections of sports, business, and entertainment.
