As the quarterback for the Dallas Cowboys, Dak Prescott recently demonstrated that he is aware of the attention he receives. He chose to capitalize on this fact in a recent advertisement encouraging colon cancer screenings.
The commercial features clips of individuals critiquing the player’s game, while the two-time Pro Bowler cracked jokes about his enemies.
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Prescott is shown “talking (bleep)” in the video, which was made in collaboration with Reynolds creative agency Maximum Effort and the non-profit Colorectal Cancer Alliance, while also taking some not-so-subtle shots at his rivals.
“As a professional quarterback, I get a lot of (bleep),” Prescott says in the ad’s opening. “I get it: when you’re not a fan of something, (bleep)ing on it can make you feel good. But what if I told you that now, it can do some good, too?”
Prescott invites patients to put a sticker that reads “something that want to (bleep) on” on the bottom of the test to lessen the stigma and anxiety associated with the procedure while he walks through how the Cologuard screening works. “Marine life,” “old-timey prospectors,” and “large predatory American birds” are among Prescott’s ideas.
Prescott is obviously alluding to the Philadelphia Eagles, San Francisco 49ers, and Miami Dolphins.
Probably gonna get a lot of $h!t for this. @LeadFromBehind pic.twitter.com/lcwEtDJ3PP
— Dak Prescott (@dak) December 8, 2023
The team is currently preparing to meet the Philadelphia Eagles at AT&T Stadium in a pivotal game that will decide who leads the NFC East. This release coincides with that preparation.
ARLINGTON, TX – SEPTEMBER 10: Dak Prescott #4 of the Dallas Cowboys celebrates after throwing a touchdown pass to Jason Witten #82 of the Dallas Cowboys in the second quarter against the New York Giants at AT&T Stadium on September 10, 2017 in Arlington, Texas. (Photo by Tom Pennington/Getty Images)
The Cowboys are 9-3, and the Eagles are 10-2.
