Former Canadian hockey goalie Mikayla Demaiter, dubbed by some outlets as the “world’s sexiest hockey star,” is going viral again with a series of Instagram photos showcasing her in a plunging black evening gown that highlights her figure.
The 25-year-old, who retired from professional hockey in 2019 to pursue modeling and influencing, posted the images Tuesday on her Instagram account, which boasts more than 3 million followers. Captioned “not your average view, but definitely your favourite,” the carousel of shots features Demaiter posing outdoors during golden hour, flashing a smile while the low-cut dress accentuates her cleavage and curves. The post racked up 10,000 likes within the first hour and has since surpassed 20,000 likes with nearly 1,000 comments, drawing praise from fans who called her “pure gold” and “breath-taking.”
Demaiter, a native of Chatham, Ontario, played as a goalie for the Bluewater Hawks in the Provincial Women’s Hockey League before hanging up her skates at age 19 due to a knee injury. She transitioned to social media, where her glamorous photoshoots and fitness content have built a massive following. Recent posts, including runway videos and sultry selfies, often garner hundreds of thousands of views and likes, blending her athletic background with high-fashion appeal.
The black gown photos come amid a string of viral moments for Demaiter, such as a backless dress series in March 2025 that teased fans with “wild poses” and a black two-piece runway clip from August 2023 that amassed over a million likes. Social media experts note that such content thrives on platforms like Instagram, where visual appeal and engagement drive algorithmic boosts, often leading to widespread sharing and media coverage.
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