More than 200 artists from across the world will come together in Los Angeles to participate in NBA All-Star 2026, the NBA announced today, creating the largest creator footprint ever for an NBA event. The creators will be integrated into live broadcasts, in-arena programming, on-court competitions, and fan experiences, offering new ways to experience NBA All-Star from a variety of platforms and viewpoints. Together, they have over one billion followers globally.
Bob Carney, Senior VP of Social and Digital Content for the NBA:
“The NBA has a long history of collaborating with talented creators who share our commitment to bringing the excitement of our games and events to fans around the world,”. “We’re thrilled to join forces with more creators than ever at NBA All-Star, providing opportunities for them to be active participants across virtually every event and deliver engaging content that showcases this marquee NBA event to different audiences.”
The league will organize a number of events and meet-and-greet chances for fans at the Creator Court during NBA Crossover, an immersive fan event that will take place during NBA All-Star 2026.
Four teams will compete in a 3v3 tournament, with prominent creators including YPK Raye, Cam Wilder, Argentinian comic Lucho Mellera, Carson Roney, Kris London, Jay Cinco, Stephania Ergemlidze, and Sparky from Dude Perfect among others.
The NBA App will be the main source of behind-the-scenes coverage from voices across the league, including off-court App Moments with creators and players and on-site programming alongside NBA TV. The event will also be livestreamed on the NBA’s Facebook and YouTube feeds.
