Chicago Bears quarterback Caleb Williams was spotted in a VIP section at Coachella alongside Kendall Jenner and Kylie Jenner, but the encounter was not a personal outing — it stemmed from a shared brand partnership with skincare company Neutrogena.
Multiple reports and statements from those familiar with the deals confirm Williams has attended Coachella for years as part of his longstanding endorsement agreement with Neutrogena, which dates back to his NIL deal at USC in 2023. He routinely appears in the brand’s sponsored VIP section and activations at the festival. The Jenner sisters also have a partnership with Neutrogena and were seated in the same brand-hosted area.
A viral video from Saturday’s second weekend of the festival showed Williams seated near the sisters in that section, fueling online speculation of a romantic connection or casual hangout. However, sources close to the situation, including Bears podcasters and social media commentary from those tracking Williams’ NIL history, clarified it was simply an overlap at a Neutrogena-sponsored event space.
Williams, 24, has not publicly commented on the video or the weekend. He is in the early stages of his offseason following the Bears’ 2025 campaign.
Neutrogena has long maintained a presence at Coachella with promotional activations focused on sun protection and skincare, drawing celebrities and influencers to its VIP areas.
This marks another high-profile offseason moment for Williams as he builds on his early NFL success. No further details on personal interactions between Williams and the Jenners have emerged beyond the shared brand seating.
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