There are NBA superstars, and then there are NBA superstars whose hair deserves its own endorsement deal. Enter James Harden.
The former MVP’s beard gets most of the attention, but his braids have become a signature look too. And recently, celebrity braider Bri Marie gave fans a behind-the-scenes look at what it takes to keep one of basketball’s most recognizable hairstyles looking fresh.
Bri Marie shared footage of herself working on Harden’s hair, and social media immediately showed up for the content. Fans love getting a peek behind the curtain, especially when the client happens to be a basketball superstar with millions of followers.
Bri Marie twisting up James Harden pic.twitter.com/IhgflT8TDx
— Block Topickz (@BlockTopickz) June 3, 2026
The video quickly turned into one of those moments where everyone suddenly became a hair expert.
Some fans praised the work, others spent their time trying to count the braids.
Bri Marie has built a reputation as one of the go-to names in celebrity hair care. Her client list includes athletes, entertainers, and influencers who trust her with their image. In today’s social media world, looking good isn’t optional, it’s practically part of the job description. Just ask Harden.
The NBA star has spent years creating one of the most recognizable personal brands in sports. The beard is legendary, the fashion choices are often headline-worthy, nd apparently, the braids are now getting their own spotlight.
For Harden, the moment was another reminder that everything he does attracts attention. Whether he’s dropping 40 points, showing up at a fashion event, or simply getting his hair done, people are watching.
And for Bri Marie, it was another opportunity to showcase her skills on one of sports’ biggest names.
The result? A fresh set of braids, thousands of reactions, and yet another reminder that celebrity grooming content is basically its own sport now.
Forget box scores, sometimes the real highlight comes from the barber chair.
