Nice, innovative move for Under Armour.
According to ESPN’s Darren Rovell, Under Armour will be entering into a partnership with boxing legend Muhammad Ali.
Under Armour will announce today it has signed Muhammad Ali https://t.co/HTG2fDd4Is
— Darren Rovell (@darrenrovell) February 18, 2015
Social stats on @MuhammadAli: 477K followers on Twitter, 197K followers on Instagram, 9 million fans on Facebook — Darren Rovell (@darrenrovell) February 18, 2015
Last month, Muhammad Ali Enterprises, through partner ABG, filed for the trademark to “Rope A Dope”
— Darren Rovell (@darrenrovell) February 18, 2015
It should be exciting to see how UA will intertwine it’s products with the historic, legendary career of Ali. In case you are too young to know just how good Muhammed Ali was in his prime, check out these highlights:
[h/t Twitter]