Beyonce signed a massive deal with adidas the other day and I am sure she is going to come out with some amazing stuff, but this story from ESPN THE JUMP makes me like her even more.
She has been speaking with sneaker companies for over a year.
Reebok had a great pitch for her, but when she looked around the room she saw no one of color and asked if that would be the team working on her project.
When they said yes, she left, because how can you be about the culture if you don’t hire anyone from it?
Flip the page for the story and the great twitter reactions from it.