adidas to Broadcast the Launch of its Newest Basketball Shoe on Facebook | Robert Littal Presents BlackSportsOnline

adidas to Broadcast the Launch of its Newest Basketball Shoe on Facebook

by Robert Littal | Posted on Thursday, April 14th, 2011
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adidas will unveil their newest lightweight basketball shoe on Thursday, April 14 at 3pmEST / 7pm GMT in a live video at www.facebook.com/adidasbasketball

I will be logging in to check it out and you should as well.

The press conference will focus on adidas developing the shoe to make players faster and improve performance on the court. Several adidas players including Derrick Rose of the Chicago Bulls will wear the shoe when the NBA Playoffs begin on April 16.

Here are more details:

NEW YORK (April 14, 2011) – adidas today unveiled the new adiZero Crazy Light, the lightest shoe in basketball. At 9.8 ounces, the revolutionary adiZero Crazy Light sets a new standard for basketball footwear at more than 15 percent lighter than the nearest competitor to help players be faster to improve performance on the court. The adiZero Crazy Light basketball shoe now gives adidas the lightest footwear in three sports including football (adiZero 5-Star cleat) and soccer (F50 adiZero cleat).

“Lighter footwear makes you faster and speed dominates on the basketball court,” said Derrick Rose, two-time NBA All-Star of the top-seeded Chicago Bulls. “The adiZero Crazy Light is the lightest basketball shoe I’ve ever worn and it will no doubt make me faster on the court for our playoff run.”

“No other basketball shoe compares to the new adiZero Crazy Light and it’s a shoe that will revolutionize the game,” said Lawrence Norman, adidas Vice President of Global Basketball. “The ultra lightweight design is built for players who want to be faster, jump higher and perform better on the court. From the NBA’s best to pick-up games across the world, players are asking for light footwear to help them become one step quicker – and the adiZero Crazy Light delivers this in a way like no shoe in history.”

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