This season, AT&T is challenging two college football fans (Will & Ravi) to literally follow ESPN’s popular pregame show on the college road trip of a lifetime with a fan engagement platform titled, “On The Way To Saturday.”
“AT&T has a core value of delivering the future first and we are constantly working to engage with consumers in the passions they have. This season we will help fans stay connected with the ‘On The Way To Saturday’ experience and much more – all on the nation’s largest 4G network and through their many screens and devices where they live, work and play,” said Jason Simpson, AVP, AT&T Corporate Events & Sponsorships. “We are proud to have a longtime relationship with the NCAA, various conferences and many schools which help make all of this possible.”
Each Sunday once the ESPN CollegeGame Day location is announced for the following Saturday, Will and Ravi will hit the open road to make it there relying only on their car, their mobile savvy and their unwavering fandom. Along the way, they will tackle a series of unrivaled challenges designed to test their love for the game and their ability to garner support from fellow gridiron enthusiasts. Their experiences will be documented and showcased on the “On The Way To Saturday” platform at www.Way2Saturday.com.
Additionally, fans who follow Will and Ravi along the “On The Way To Saturday” experience will have two opportunities to win a trip to the 2013 Discover BCS National Championship Game. The first is a weekly opportunity for fans to view a video of one of the challenges that will feature a keyword needed to enter the sweepstakes. One winner from the pool of entries will be selected each week. The second opportunity is for fans to draw-up a potential challenge for Will and Ravi to complete. Fans whose challenges are chosen will win a trip to the big game. See the site for complete details.
Here is all the prudent social media info:
https://twitter.com/Way2Saturday and hashtag #Way2Saturday
Now if you wondering how can you win a $400 fanatics.com gift card? Just answer the question below in the comment section, my twitter feed @blksportsonline (include the hashtag #way2staurday) or the BSO FB Page.
“What school tradition or challenge would you like to see Will & Ravi take on if they came to your (favorite) university? Post below to enter the giveaway.”
Contest ends 10-15-12 at Midnight.
Prizing provided by AT&T.