This will definitely increase female viewership of the game on SportSouth.
Then after the game The King of the South and the King of the NBA will hit the club, since Lebron always gets big money appearance fees to hang out after Hawks games.
T.I. will be doing analysis along side SportSouth commentator Bob Rathbun and former Atlanta Hawk Duane Ferrell.
I might have to check it out to see how T.I. does, can’t be any worse than Reggie Miller.
T.I. will be on tonight's Hawks-Heat broadcast in ATL. Press release says he'll be a "color commentator" and "contributing sports analyst."
— Alex Kennedy (@AlexKennedyNBA) November 9, 2012