Lingerie Football League Re-Branding, Changing Name & Uniforms | Robert Littal Presents BlackSportsOnline

Lingerie Football League is Re-Branding to Less Scantily Clad Uniforms

by Robert Littal | Posted on Thursday, January 3rd, 2013
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Hold on Playa………

I hope the LFL aren’t going to change the one thing that makes them interesting, the scantily clad women. Here is a part of the press release that was sent out.

As the LFL heads into its 4th season in the United States, the league is preparing to further brand the sport internationally. LFL officials have announced there will be a major re-branding next week, which could include as much as a name change, new uniforms, and game equipment modification. The move is rumored to position the brand with a greater focus on the athletics of the sport and its athletes.

Mitchell S. Mortaza, Founder & Chairman of the Lingerie Football League, was quoted as saying, “This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick. In the coming years we will establish this sport in Canada, the US, Australia, Europe and Asia as the most known form of American football globally. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes.”

This sounds bad, real bad.

No one wants a standard woman’s football league, yes that is sexiest, but it is also the reality, so I hope they have thought this through.

Official announcements will be made January 9th.

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