This is big news for Russell and the fashion world as a whole.
News broke a few days ago that Westbrook, who has collaborated on a clothing and accessories line for Barneys New York, is now serving as the campaign creative director at True Religion.
In between playing in the NBA All-Star game at Barclays Center on February 15 (the same time as the Opening Ceremony show), Westbrook will pop by the True Religion store (conveniently located across the street from Barclays) on February 14 and star in a TV spot that will air during broadcasts of All-Star events and at Madison Square Garden.