Many people want Lavar Ball to just be quiet and let his son play ball.
He hears you and doesn’t care.
“Here’s the thing right here. I know what my son’s about. He knows what I’m about. Now, all these people saying, ‘Oh, LaVar needs to shut up and let his son just play.’ No. You shut up and let my son just play. I’m going to say whatever I want to say, and I’ve been like this all my life. Everybody expects this right now, Keyshawn, for me to back up. They can go and do what they do. I’m not backing up. I’ve been in my son’s life all this time. He would be thinking differently if I didn’t say anything.”
He was speaking to Keyshawn Johnson on ESPN Radio.
What I find interesting is even though people are saying he should be quiet they have no problem shoving a microphone in his face.
That is how the media works sometimes.
Maybe the more interesting quote is how he plans to pursue his son’s sneaker deal.
“They’re kicking in the door, but they’re shocked at what I’m telling them. I said, ‘I’m not looking for no endorsement deal. I’m looking for a marketing and distribution deal.’ Branding. The only person doing that is (Michael) Jordan with Nike. That’s what we’re for. If Lonzo doesn’t sign with Adidas, Nike or Under Armour, guess what — I’ll sign the Big Baller Brand.
“We already got our own brand. Triple B’s. Lonzo is going to be the first one drafted with his own brand. That don’t happen.”
According to For the Win, Big Baller Brand sells apparel that is focused on the three ball brothers. It will be very interesting to see how this all plays out.