Derrick Rose won’t be going broke any time soon if you are to believe this report by Yahoo Sports.
That is a huge amount of money to put into a player who hasn’t won a NBA Title. Basically, what adidas is saying is they believe at some point within these 13 years Rose will be the most popular NBA player in the states and internationally.
Rose is only 23, so it is possible, but it is also a huge risk. Rose skills on the court aren’t in question, but his pitchman skills off the court are.
Selling product isn’t just about who is best player (that helps a lot), but who is the most marketable.
If Rose’s blossoms until a star that crosses over and has multiple titles it will be a wise investment, but we will see.