The NFL’s relationship with their corporate sponsors is beginning to hit a little turbulence. The NFL has lost its first sponsor for their Breast Cancer Initiative Month, Proctor & Gamble, according to Michael David Smith of Pro Football Talk. Proctor & Gamble was suppose to sponsor pink mouth guards for the players to wear during the moth of October, but after careful consideration in light of all of the NFL’s recent issues, they have decided to cancel the mouth guards, but to still donate the money. The NFL is on the verge of a real identity crisis coming up in October. The league still wants to appeal to their female fan demographic by showing their solidarity when it comes to breast cancer awareness, but this may conflict with how they have handled other female-centric issues such as domestic violence. It would be a shame if valuable research fundraising is lost because of the NFL’s lack of awareness.