The New England Patriots were supposed to be celebrating their one millionth follower but instead has found themselves in the hot seat.
No one knows who is responsible for the tweet, not much of an excuse as to why it was even tweeted when you can clearly see the twitter handle before you tweet. The Patriots didn’t offer up much of an excuse, they just apologized for the mishap.
We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.
— New England Patriots (@Patriots) November 14, 2014
Everything isn’t meant to be handled mechanically. With people who troll twitter accounts, I think teams need to look in to someone to handle their twitter specifically. A social media strategist isn’t enough if they cant control their responsibility in providing a safe, fun and great experience for all fans.