The NFL is taking your twitter account, whether you like it or not.
The National Football League has signed a multi-year deal with Twitter to bring more additional highlights and other original video content to football fans on the social network.
NFL & Twitter extend partnership. Big whoop. Waiting for Twitter to ACQUIRE content providers. Important to own content too.
— Darren Rovell (@darrenrovell) August 10, 2015
The Hollywood Reporter has more:
The partnership, an extension of the NFL’s existing relationship with Twitter, will increase the amount of NFL content available on Twitter, including in-game highlights from preseason games through 2016 Super Bowl, breaking news, analysis, game recaps and behind-the-scenes videos.
Twitter will also work with the NFL to increase discovery of this content, likely by placing video clips in the feeds of Twitter users who have shown an affinity for football-related content. “There is a massive amount of NFL-related conversation our fans, teams and players are having on the platform,” said Vishal Shah, the NFL’s vp of media strategy and business development. “Providing the Twitter audience with engaging and authentic NFL content will magnify their social experience throughout the year.”
The NFL has done a good job over the last couple of years, of boosting their digital content across all platforms, including the majors like Twitter and Facebook.