Derek Jeter Didn’t Want 50 Cent Wearing His Underwear

It isn’t what you are thinking.

This is about business, not personal. Jeter is being sued by an Underwear company and they are trying to brand him as a racist.

TMZ has the scoop.

Jeter has been sued in Sweden over his involvement with Frigo — an undie company specializing in comfort for your package.

According to the suit, Jeter signed a 3-year deal to be a director of the company in 2011 and agreed to participate in major publicity events.

But things went south in 2013 — first, Jeter allegedly told Frigo he didn’t want his involvement with the company to be public during the U.S. launch.

So, the company tapped 50 Cent to be the brand ambassador instead — which didn’t jive with Jeter, according to the suit.

And why? The majority owner of Frigo, Mathias Ingvarsson, claims Jeter felt 50 would make the brand too “urban.” Weird, considering Jeter is mixed race.

The company wants $4.7 million from Jeter.