LaVar Ball isn’t a licensed agent, so Lonzo had to find one, but the reality is that the agent will just be a mouthpiece for LaVar.
LaVar will be running the show. Yahoo Sports explains.
Ball’s father, LaVar, has become the family’s public voice and has pushed the family’s Big Baller Brand athletic apparel company. The family has also launched Ball Sports Group, sources said. In hiring Harrison Gaines, however, Lonzo Ball will have standard player representation. Gaines will be responsible for Ball’s future NBA contracts and team negotiations as a member of the Ball Sports Group, sources said.
Ball could complete a unique shoe deal in the coming months because his representatives plan to pursue a major-company partner for the family brand, as opposed to a standard endorsement contract, sources said.
Lonzo will be Gaines first NBA client, but as you can see everything will be ran through LaVar.
This will be very fascinating to see how this all plays out.