Watch. The first Face of Nivea in West Africa. Have you seen the new Nivea ads, billboards and all around Africa?? ?. I’m shy. It comes on when I’m watching my favorite show ‘Blackish’ on mnet or when I’m watching CNN’s breaking news. Then I get startled when I see the massive billboards. You will think I’m use to this. #Brandambasador #NiveaAfrica #Nivea #skincare #Africa #BeautyQueen #Beauty #Beiersdorf #NaturalFairness #Billboards #TVad #radio
Nivea continues to be tone deaf when advertising to people of color despite two prior admonishments.
Newsweek reports that the company’s new “Natural Fairness” body line commercials, which airs in parts of Africa and Asia, promises to restore and enhance fair skin. Using computer enhancement, a black model applies the lotion to her skin and suddenly it lightens. A virtual white wash.
The commercial originally aired months ago overseas but some how landed in the lap of social media users today.
And the reactions flew.
To see social media reactions to Nivea’s tone deaf “Natural Fairness” body line commercial, flip the pages.