ESPN”s Darren Rovell is reporting that Jerry Jones is pulling the Dallas Cowboys out of the NFL’s ticketing deal with Ticketmaster and opting to go with SeatGeek. This is a bold move for SeatGeek who has primarily focused on the secondary ticket market. SeatGeek will now serve as the Cowboys’ primary box office.
Bucking against league standards is nothing new for Jones, but the timing sure is interesting. Today the league announced that it will order Jones to pay more than $2 million in legal fees for his battle against commissioner Roger Goodell over the renewal of Goodell’s contract. While it’s true that this deal was in the works well before this news was announced, the timing is still coincidental.
Jones will certainly appeal the league’s ruling on repaying the legal fees but doing this now seems like a shot at Goodell and the league. Regardless of how the appeal goes, there is clearly a divide between Goodell and Jones. It will be interesting to see how this manifests itself over time.