During the Super Bowl, Dodge released a new commercial featuring the voice of Dr. Martin Luther King Jr. promoting the Dodge Ram. Their official statement describes the commercial spot as follows:
In the spirit of Dr. Martin Luther King, Jr., Ram truck owners also believe in a life of serving others.
They serve because they’re driven by a higher calling. They serve because they feel a shared responsibility and commitment to their family and community. They serve because they’re men and women of their word. They serve because they know the world could use a little more kindness.
With legendary power, performance and dependability, we’re determined to work hard and play even harder, boldly forging ahead to get the job done.
While beautiful made, the reactions were mixed. Some down right negative.
To see the full commercial and social media reactions, flip the pages.
