Johnny Manziel and Fat Joe have landed some interesting new roles on TV.
They are now stars in a project called “Second Chances”. The project, led by Direct Auto, brings these 2 dominant names who were once on top of the world. Now getting publicity being in commercials selling car insurance.
“Get Direct & Get Going” acknowledges the hurdles of getting affordable car insurance with compassion and humor. It features a host of celebrities — rapper Fat Joe, former NFL football player Johnny Manziel, and former Olympian Tonya Harding — who have needed fresh starts, underscoring Direct Auto Insurance’s belief in the importance of second chances.
The spots, available in :30, :15, and :06 television clips, as well as social videos, cement the overall campaign message as one of resilience and hope. In his television commercial, Fat Joe brings up past financial issues to relate to a customer who has concerns about being able to afford insurance before further dispelling different car insurance myths in the social video “Fat Lies with Fat Joe.” Johnny Manziel addresses a mean quote said about him on social media to encourage viewers to get a free quote from Direct Auto Insurance, while Tonya Harding admits past mistakes and notes how the company saw past that in making her a spokesperson.
We all know the rise and hard fall of Johnny Manziel. How his electrifying play at Texas A&M turned into troubles and failures in the NFL. He had some stops in the CFL and AAF, but has yet to find some ground he can stay on as a professional football player.
Fat Joe was one of my favorite rappers growing up.
Yes, I said growing up.
He was fat like me and he could get so much money and attention for being able to rap. His weight just made his image all the better.
But he flamed out and is now looking to impact the rap game once again.
I think it’s a fun promotion, but time will tell if it’ll be successful or not.
Flip the page to see the “Second Chances” promotions that includes Johnny Manziel, Fat Joe, and Tonya Harding.
