Aitana López, the sultry Spanish influencer has taken the modeling industry by storm as she is shaking things up by raking in $11K a month in revenue and bagging huge advertising deals.
The problem now is that she isn’t a real human being, in fact, Aitana is AI-generated and has over 100K followers on Instagram. It’s reported that Lopez rakes in $1K per a post on Instagram.
According to the DM;
Her Instagram feed shows her posing in outfits from Guess, Brandy Melville, and Victoria’s Secret, and tagging haircare brand Olaplex to give them apparent credit for her vibrant locks.
She’s the creation of The Clueless, a ‘modeling agency’ that doesn’t seem to employ any actual human models.
According to Clueless founder Rubén Cruz, the agency created Aitana as a way to overcome the obstacle of human talent.
‘We started analysing how we were working and realised that many projects were being put on hold or cancelled due to problems beyond our control.
‘Often it was the fault of the influencer or model and not due to design issues,’ Cruz told Euronews.
So Cruz and his team created Aitana, an AI-based model who doesn’t eat or sleep, who doesn’t require healthcare, and who has no pension fund.
Companies know they’re paying for a virtual influencer when they book Aitana.
In fact, Cruz and Clueless said that’s part of the appeal, as brands can save time and money by hiring her over a real human model.
Rather than a photoshoot, all she requires is a couple people at a computer fiddling with a generative AI program and Photoshop.
‘We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing,’ said Cruz.
The modeling industry is about losing huge deals to AI-generated models as more companies are opting for these computerized models.
Flip to the next page for thirst trap photos of Aitana López…