A local journalist’s words of encouragement to Jacksonville Jaguars head coach Liam Coen following a postgame press conference have drawn praise for their warmth but criticism from some in the media for blurring the lines of journalistic impartiality.
Lynette Jones-Turpin, associate editor of the Jacksonville Free Press, approached Coen after the Jaguars’ game Sunday, offering congratulations and motivation in a moment captured on video and shared widely on social media.
“I just want to tell you congratulations on your success, young man,” Jones-Turpin said in the exchange, according to footage posted by ESPN’s Adam Schefter. “You hold your head up,” she added, concluding with a “Duval” shoutout — a nod to the Jacksonville area’s informal moniker — and wishes for continued success.
The interaction, which Schefter described as “awesome,” quickly went viral, amassing millions of views and thousands of likes. Many online commenters hailed it as a refreshing display of humanity in sports coverage, with one X user writing, “I absolutely love how this wonderful woman spoke life into Liam here. Respect!” Another called for more such moments, saying, “We need more people like this in the world!”
This is an awesome post-game exchange between a reporter and Jaguars HC Liam Coen: pic.twitter.com/FwE8aRFaaR
— Adam Schefter (@AdamSchefter) January 11, 2026
However, not all reactions were positive. Some journalists and observers questioned the appropriateness of the exchange, arguing it compromised the objectivity expected in press interactions.
“That’s not a reporter, that’s somebody’s mama,” one commenter posted in response to Schefter’s share, reflecting a sentiment that the encouragement veered into personal support rather than professional inquiry. Critics suggested such gestures could undermine the media’s role as a neutral watchdog, particularly in high-stakes environments like NFL coaching.
The debate highlights ongoing discussions about the boundaries of journalism, especially in community-focused outlets. Jones-Turpin, who has worked in media for more than 30 years, serves in multiple roles at the Jacksonville Free Press, including associate editor and sales team manager. The publication, one of the few remaining Black-owned newspapers in the region, has long emphasized uplifting stories from Jacksonville’s African American community. Founded in 1987, the Free Press focuses on local news, culture and advocacy, often highlighting positive developments in underserved areas.
Supporters of Jones-Turpin argue she deserves grace given her extensive experience and the paper’s mission. Her career includes stints in broadcast journalism and entertainment, and she has been recognized for her contributions to local storytelling. In this context, her words to Coen, a head coach navigating the pressures of leading the Jaguars, can be seen as an effort to support a community figure during a challenging season.
Coen, 40, did not immediately respond to the exchange in public statements, but his facial expression seemed to indicate that it resonated with him.
