Sydney Sweeney Hangs up Bras by Scaling Hollywood Sign To Promote Lingerie Line

According to a video that TMZ was able to obtain, Sydney Sweeney climbed the famous Hollywood sign in Los Angeles to promote her new lingerie business.

In the video, a production crew videotaped the actress from “Euphoria” placing a few bras on the historical landmark’s letter H.

In order to string a clothesline of bras, she and the team also reached the top of the letters.

According to sources who spoke with the magazine, the action was taken to advertise the “Housemaid” star’s new lingerie brand, which is supported by billionaire Jeff Bezos.

The 28-year-old was granted permission by FilmLA to film the Hollywood symbol, but she was not allowed to touch or climb the symbol, according to TMZ.

The Hollywood Chamber of Commerce, which owns the well-known sign, confirmed to the publication via email that Sweeney and her group did not obtain authorization from the group. According to the outlet, she might face criminal trespassing and/or vandalism charges if she doesn’t have a permit.

The LAPD, the Hollywood Chamber of Commerce, and Sweeney’s representatives were contacted by Page Six for comment, but they did not respond right away.

The actress from “Anyone But You” was reportedly starting a lingerie line in July of last year, with support from Bezos and his wife, Lauren Sánchez.

Flip the pages for the photos of Sweeney’s climb.

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