Sportscaster Kay Adams turned heads and sparked a social media frenzy Thursday at the 2026 NFL Honors, arriving on the red carpet in a sleek strapless black dress that quickly went viral.
The “Up & Adams” host, known for her sharp NFL analysis, opted for a form-fitting gown that accentuated her figure, paired with minimal jewelry and loose waves in her hair. The event, held at the Moscone Center ahead of Super Bowl 60, celebrates the league’s top performers, but Adams’ appearance stole some of the thunder from the award winners.
Photos and videos of Adams posing against the black-and-gold backdrop flooded social media platforms, amassing thousands of views within hours. Page Six posted a clip of her arrival, captioning it “Sportscaster Kay Adams has arrived to the 2026 NFL Honors 🫶🏈,” which garnered more than 138,000 views and 2,400 likes.
Sportscaster Kay Adams has arrived to the 2026 NFL Honors 🫶🏈 pic.twitter.com/sop6V7uTYq
— Page Six (@PageSix) February 5, 2026
Reactions on X, formerly known as Twitter, poured in, with fans praising her elegant yet bold style. “Sooo fine!” wrote user @SaladygaTJ. Another, @CheyenneSulli14, commented, “She looks like a movie star 🌟.” User @DennisHairabed1 added, “OOOOOH KAY 🥰🤣🤣👍🥂.”
Not all feedback was glowing. Some users offered mixed takes, with @ChrisInCtown saying, “Nobody loves Kay Adams more than Kay Adams,” and @NatTurnerNeph calling her “Mid Adams.” Still, positive sentiments dominated, including from @RisonOnSports: “Take looks out if the equation….she’s legitimately one of the best interviewers in sport media.”
Adams’ fashion choices have made waves before. Earlier in Super Bowl week, she kicked off festivities with a minimalist look that went viral on Instagram, according to Marca. The Big Lead noted this isn’t her first viral moment for style, referencing past appearances like her San Francisco 49ers gear at the season’s start.
The NFL Honors awarded MVP honors to Baltimore Ravens quarterback Lamar Jackson and other accolades, but off the field, Adams’ red carpet moment highlighted the intersection of sports and celebrity glamour.
Flip the pages for the thirst trap photos.
