Former hockey goaltender Mikayla Demaiter has once again captured widespread attention on social media, this time with an Instagram post featuring a Baywatch-style bikini look that quickly went viral.
The Canadian model and retired athlete, known for her time as a goalie with the Bluewater Hawks in the Provincial Women’s Hockey League, shared the eye-catching content on her Instagram account (@mikaylademaiter), which boasts millions of followers. While specific details from the linked post highlight her signature confident posing and caption flair—such as “i never follow the crowd. however, i’m usually the reason there is one”—the imagery channels the iconic red swimsuit aesthetic popularized by the 1990s TV series Baywatch.
Demaiter, 25, retired from competitive hockey around 2019 following a knee injury and has since transitioned into modeling and influencer work. She has frequently leaned into beach and swimwear content, often drawing comparisons to Baywatch lifeguards through slow-motion beach walks, red one-pieces, or plunging bikinis that emphasize her athletic build and charisma.
This latest share fits a pattern of viral moments for Demaiter. Previous posts have included a 2024 slow-motion beach video captioned as her “overqualified application to Baywatch,” a red Baywatch-inspired one-piece in 2023 that drew massive engagement, and various bikini photoshoots described by outlets as turning heads or setting social media ablaze.
Fans and media have dubbed her “the world’s sexiest hockey star,” a moniker fueled by her blend of sports background and glamorous modeling career. Her Instagram feed mixes playful, sassy captions with high-fashion swimwear and occasional nods to her hockey roots, such as past shoots incorporating goalie gear.
The post has amplified discussions across sports and entertainment sites, with coverage highlighting how Demaiter continues to dominate online conversations far beyond the ice rink. As of early 2026, her follower count exceeds 3 million, underscoring her enduring appeal in the digital space.
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